Mavrix is a startup with a vision to develop India’s best music discovery engine. What is “music discovery”, you may ask. Music discovery is simply finding a new song or artist you love. Today, music discovery in India happens in one of the following ways:
- It is thrust upon you through an advertising blitz.
- You stumble upon it. At a friend’s party, in a restaurant, in a movie, while flipping TV channels, on the radio.
- You are a music lover and invest time, effort and money to find music you like. You scour the internet for music blogs, watch talent shows on TV, go to concerts, talk to people about music, buy music featuring artists you like, follow artists on social networks, etc.
The problem with the first method is that you don’t necessarily discover the best songs, you discover songs that have the most money behind them. Some of these songs might be nice but are designed to be hits, which means they are designed to be palatable to a very large number of people, even if they are loved only by a few.
The problem with the second method is that it’s utterly random. If you want to trust your luck to find good music, well, good luck!
All of us at Mavrix use the third method to find new music. And while we love the fruits of our labor – good music – we don’t think finding good music should be so difficult. It should be easy and fun! And that is what we are doing – building a service that makes music discovery easy and fun for Indians.
MySwar is the first step in our journey.