Now Available – MySwar App On iOS and Android

Great news – The MySwar app is now available! A short demo video of the app:

Here are the app store links:

Android - https://play.google.com/store/apps/details?id=com.mavrix.myswar

iOS - https://itunes.apple.com/app/myswar/id622503117?mt=8

Download, enjoy and share!

iTunes Quietly Launches Music And Films In India (Links Available On MySwar)

Digital India was abuzz yesterday with news of iTunes launching its music and films stores in India. I particularly liked the following posts covering the launch:

http://nh7.in/indiecision/2012/12/04/rip-and-run-itunes-india-store-is-finally-here

http://www.medianama.com/2012/12/223-apple-finally-extends-itunes-store-to-india/

While the buzz is mostly positive:

iTunes is so expensive. Bought a Radiohead album with 27 songs for Rs. 50 twitter.com/aneeshb/status…

— Aneesh Bhasin (@aneeshb) December . . . → Read More: iTunes Quietly Launches Music And Films In India (Links Available On MySwar)

Digital Music Landscape III: Consumption

[This is the concluding part of a three-part post on the Digital Music Landscape. You can read the first post and the second post to get up to speed]

Let’s look at the services that exist in the West against the services for Indian music in an attempt to look at how music recommendations . . . → Read More: Digital Music Landscape III: Consumption

Digital Music Landscape II: Discovery

[This is the second part of a three-part post covering the digital music landscape. You can read the first post here.]

In the second part , let’s look at the different approaches of music discovery. Regardless of the approach, the end objective is to help people find new music.

Music for music’s sake

The . . . → Read More: Digital Music Landscape II: Discovery

Digital Music Landscape I : Recommenders

[This is the first part of a three-part post that provides a high level overview of the digital music landscape where Mavrix and MySwar fits in.]

Recommender: specific type of information filtering system technique that attempts to recommend information items (movies, music, books, news, images, web pages, etc.) or social elements (e.g. people, events or groups) that are likely to be of interest to the user. – . . . → Read More: Digital Music Landscape I : Recommenders

Thank You Steve Jobs

For opening up a whole new world of music to me.

For giving me wonderful experiences through your magical products.

For being a source of inspiration and teaching me important lessons. Through your Stanford commencement speech. Through your Thoughts on Music. Through your many keynotes. Most importantly, through the act of . . . → Read More: Thank You Steve Jobs

What I Learnt From Steve Jobs’ “Thoughts On Music”

Steve Jobs wrote a piece called “Thoughts on Music” a few years ago. If you haven’t read it, please do.

It’s amazing how dated this post reads, even though it was written just 4 years ago. Think about it – Just 4 years ago Steve Jobs proposed that DRM be abolished and DRM is . . . → Read More: What I Learnt From Steve Jobs’ “Thoughts On Music”

Discovery vs Search

“Discovery vs Search” may be a much-discussed topic in tech circles but it’s still not understood very well by people who use these services. I’ve tried to explain the objective of music discovery in our About page, and I still get questions about it.

So when I saw this question posted on Twitter, I thought . . . → Read More: Discovery vs Search

Musicians Are A Lot Like Technology Startups

Life experiences (especially early ones) inspire the musician’s music and the entrepreneur’s business. John Lennon used song-writing as an escape from a troubled childhood. Richard Branson started a school newspaper when he got frustrated by rigid school rules and regulations. Success for both musicians and startups come after a lot of hard work and learning . . . → Read More: Musicians Are A Lot Like Technology Startups

iCloud in India

Our website got a bunch of Google hits with various permutations of the “iCloud India” keywords. I guess that means that a lot of us are wondering if iCloud will come to India. Will it? I think yes, and here’s why.

Apple says so! Apple’s US website is very well coordinated with product . . . → Read More: iCloud in India